The task was to create a strong-impact online campaign against the increasing diseases anorexia and bulimia, working with public and prominent statements against the skinny trend in fashion and media.

Based on a photo shoot of a very skinny woman and a video clip, the website “www.schoener-schlanker-tot.de” („brave skinny death“) shows the nude truth of anorexia.

The online charity campaign started on the 1st of December 2007 with more than 15.000 mouseklicks in the first 10 weeks and a high quality response of very emotional statements on the site. Especially from concerned and formerly concerned people.