Cannes Lions

25TH JUBILEE FOR RENZO RUSSO

Y&R COPENHAGEN, Copenhagen / DIESEL / 2004

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Overview

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OVERVIEW

Description

The solution was to make a personal Diesel memory game. With pieces made from 25 different ways to show asses and Diesel.

Outcome

The Scandinavian Diesel boss received a blushingly warm letter from Renzo Russo.

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