Cannes Lions

29 October Republic Day Celebration

KOORDINAT, Istanbul / IGA / 2017

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Idea was born order of the day meeting with team. Afterwards we met area engineer to the convenience has been set for this project.

Execution

This project was live at 28 October in GA's social media accounts.

Outcome

With celebration video, we moved news value to TV News channel and printed media. Also we observed GA's Social Media accounts had organically engagement.

GA's 29 October Republic Day in Turkey video won 179.148 view and 45.460 engagement value.

Facebook: 12.328 emoji, 302 comment 2.153 share and 126.890 watch.

Twitter: 120 like, 101 retweet, 35.225 view and 3.5% engagement rate

Instagram: 483 like, 18 comment, 1.748 view and 4.215 watch.

Youtube: 68 like, 2.730 view, 13 new followers and 202 share.

Linkedin: 187 like, 12.825 view, 2.55% engagement.

Print media: 5.000.000 people

TV News Channel: 38 minute.

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