Cannes Lions
KOORDINAT, Istanbul / IGA / 2017
Overview
Entries
Credits
Description
Idea was born order of the day meeting with team. Afterwards we met area engineer to the convenience has been set for this project.
Execution
This project was live at 28 October in GA's social media accounts.
Outcome
With celebration video, we moved news value to TV News channel and printed media. Also we observed GA's Social Media accounts had organically engagement.
GA's 29 October Republic Day in Turkey video won 179.148 view and 45.460 engagement value.
Facebook: 12.328 emoji, 302 comment 2.153 share and 126.890 watch.
Twitter: 120 like, 101 retweet, 35.225 view and 3.5% engagement rate
Instagram: 483 like, 18 comment, 1.748 view and 4.215 watch.
Youtube: 68 like, 2.730 view, 13 new followers and 202 share.
Linkedin: 187 like, 12.825 view, 2.55% engagement.
Print media: 5.000.000 people
TV News Channel: 38 minute.
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