This digital board is 10 feet high x 280 feet long and is so close to people that they could touch it as they walk from their subway stop. It’s right on top of them, literally. As people walk by, through an optical-illusion, images from the Caribbean seemingly float off the board. Divers and fish on a reef, dancers, surfers and wildlife.

We used the unusual stark white space within the subway terminal as an element to help bring the 3D effect to life.