Cannes Lions
GEORGE PATTERSON Y&R, Melbourne / AUSTEREO / 2006
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An office worker has the hit song “From Paris to Berlin” stuck in his head. To remedy the situation his concerned work colleagues call on the services of the Hitsorcist. Looking like a cross between the Pope and James Brown, he performs a weird ritual called a Hitsorcism. This involves the reciting of incantations and the waving of a diamond-encrusted treble clef around. To the relief of his work colleagues, the “possessed” man is liberated from the powers of the hit song. Super appears warning us that the radio station TodayFM plays “Hits you can’t get out of your head.”
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