Cannes Lions
FARGO FILM, Milan / ENI / 2008
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The commercial for ENI reminds us that a beautiful and breathtaking environment surrounds us. The initial images suggest that Nature is disturbed and has detected the tipping of the balance.As the film proceeds we reveal stunning, epic and beautiful landscape yet rough and moved by natural elements such as strong wind and hard rain. Then in the middle of the storm we start hearing the sound of a lullaby caressing the wilderness of the Earth which starts becoming softer and softer as if touched by Man. The final part is a surprising one: in a field we discover a girl talking to the Earth, her finger to her mouth, singing something very similar to a lullaby song with a sound of “ sssh...”
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