Eurobest

Enjoy

DOING, Rome / ENI / 2016

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Case Film

Overview

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Credits

Overview

Background

Eni knows energy well. It’s what it deals with everyday producing, transforming and commercializing oil and natural gas. The company requests to innovate energy with an idea that allows everybody to use it in a more intelligent way. The budget is a confidential data for the company. The project scale is national: the vehicle sharing service is available throughout Italy.

Execution

Enjoy consist of the website, the social channels and the app. The app talks directly to the vehicles, without the need for a touchscreen on-board. There are no barriers. The registration to the service is free, the first one in the world to be totally paperless: online, and in few minutes. Once registered, everything is feasible through website and app. Thanks to the map, it’s easy to find the closest vehicle: booking it is a matter of seconds. Once the rental is finished, the vehicle can be left anywhere. Enjoy project started in 2014 and finally, on June 2016, the agency achieved the final technology solution of the service. It's called "no screen" because everything, during the rental, can be done just with the app, with no need of other screens. Moreover, thanks to the addition of the scooters, Enjoy finally became a proper "vehicle sharing service".

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