In Japan, SUBARU has been recognized highly among car enthusiasts as its advanced automotive technologies such as Boxer Engines, All Wheels Drive and brake support systems.

The challenge was to make the SUBARU brand more accessible to much wider target consumers including family targets in Japan instead of just car enthusiasts.

Please check the entire structure by watching our case film in the option section.

Please judge the TV Drama "Lighthouse" in this category.

One of the most integrated branded entertainment campaigns in Japan.

16 Episodes of 90 seconds TV spot on a prime time nation-wide TV network.(2012- present)

TV drama "Lighthouse" based on above 90 seconds TV spot for a nation-wide TV network. (2017)

The second TV drama "My Life, My Road" based on above 90 seconds TV spot for a nation-wide TV network. (2018)

Officially selected by various film festivals as a short film. (2018)

A Novel was published based on the commercial series by a major publisher, Kadokawa, and written by a best-selling author who sold 10 millions of copies with his past books. (2018)