Cannes Lions
JOY, Sydney / SAVE WILD TIGERS / 2016
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The film demonstrates the wild tigers plight by showing the world just how small a number 3,200 wild tigers is. The film does so by using the simple analogy of bottles on a wall; bottles of tiger bone wine.
The film opens on a stunning wide of lush forest. Startling echo of the distant gunshot rings out across the forest before revealing our enormous wall of wine bottles, which appears to span across the entire forest. Each bottle represents one of the remaining 3,200 tigers.
We travel along the wall shooting the bottles one-by-one in spectacular fashion. Captured in super slow motion we witness a dangerous dance of fractured, exploding glass and wine. The red wine conjures up the bloody violence of the situation.
The films impact is enhanced by a haunting rendition of the children’s nursery rhyme ‘10 Green Bottles’ performed by the Sydney Children’s choir.
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