Cannes Lions

CHARITY

DDB CHINA GROUP, Shanghai / ANIMAL PROTECTION SOCIETY / 2011

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Outcome

Public awareness of wildlife conservation in China raised by 56%.

79% of consumers interviewed indicated they would stop buying animal-cruel products.

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12 items

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Shortlisted Cannes Lions

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