When the 2020 quarantine started, we had to close 26 stores in Colombia sending 3362 sales people home to do almost nothing. So how could we helped them to continue selling and therefore kept their jobs?

We gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee and every sale made in their link they earn a 5% commission. We saved their jobs and also we sold 3M USD in this complete new way of using our sales people.

Convert our store sellers into a online community of sellers in order to continue selling products to their love ones, friends and close people thru social media to guarantee an income during the quarantine.

When the 2020 quarantine started, we had to close 26 stores in Colombia sending 3362 sales people home to do almost nothing, and we only had falabella.com opened for any consumer. Thats why we gave them the chance to open their own falabella.com, and then we opened 3362 falabella.com, one for each employee and every sale made in their link they earn a 5% commission. We saved their jobs and also we sold 3M USD in this complete new way of using our sales people.

3362 employees opened their own falabella.com link.

3362 Employees kept their jobs.

+3M USD in sales thru their links.