Cannes Lions
MAYO DRAFTFCB, Santiago / FALABELLA / 2012
Overview
Entries
Credits
Execution
'Hypnotise' and demonstrate the power that Americanino has when it comes to showing attitude.
Outcome
The point of action was these hundreds of people that took their clothes off. This campaign quickly generated content that turned into news; the media got involved sharing the story: TV, newspapers, radio and sites that specialise in creative advertising.
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