Cannes Lions
APOMEDICA PHARMACEUTICAL PRODUCTS COMPANY, Graz / APOMEDICA PHARMAZEUTISCHE PRODUKTE GESELLSCHAFT M.B.H. / 2017
Overview
Entries
Credits
Description
Indeed, 360° films have come to stay in Internet - which is why we have utilized this popularity in order to parody them.
To achieve this, simulated VR clips with exciting titles were uploaded to YouTube and clicked by numerous viewers. But soon the viewers realised: however they rotated the smartphone, the film failed to react accordingly.
The video's immobility offered a perfect transition to the theme "stiff neck", which provided a powerful advertising argument for Dr Böhm's medical preparation "Teufelskralle" ("Devil's Claw").
Similar Campaigns
6 items