Inspired by the number of nights that many homeless stay out on the streets,

we brought to life a new urban wear brand, to be launched on Lisbon’s edition

of Vogue Fashion’s Night Out: the 365.

On the weeks prior to the event, celebrities helped us spread out the word. And on the big night, we finally revealed that the 365 urban wear was, in fact, the 365 nights out. More than a fashion brand, it was a brand against indifference, supported by the NGO Comunidade Vida e Paz.

We crafted all the promotional material. From posters to catalogues. Including brand tags with the number of nights that each outfit had been worn by the homeless. Through each donation, we turned one night out into one night in for the homeless in one of the Therapeutic and Reintegration Centres of Comunidade Vida e Paz.

It all started with a rumour. Inspired by the number of nights that many homeless stay out on the streets, we brought to life a new urban wear brand, to be launched on Lisbon’s edition of Vogue Fashion’s Night Out: the 365.

On the weeks prior to the event, celebrities helped us spread out the word in social media. On the big night, the rumor came true. The brand we launched was not exactly a fashion brand, but a collection of outfits that have been outside 365 nights, worn by those who don’t have the barest life conditions, let alone glamour. More than a fashion brand, it was a brand against indifference.

We crafted all the promotional material. From posters to catalogues. Through each donation, we turned one night out into one night in for the homeless in one of the Therapeutic and Reintegration Centres of Comunidade Vida e Paz.

At the end of the night, we turned 365 nights out into 365 nights in for the homeless in one of the Therapeutic and Reintegration Centres of Comunidade Vida e Paz. For one night only, 365 was more than a fashion brand - it was a brand against indifference, supported by the NGO Comunidade Vida e Paz. For one night only, people donated more than just money. They donated a night in for those who stay out on the streets not one night, but the 365 nights a year.