The campaign helped achieve unprecedented, all-time record sales levels for Nissan Z.

During June and July demand ran at around 29 orders a week. The equivalent of 2 month’s worth of sales for predecessor the 350Z. 232 new 370Z’s were sold over this period, contributing to $15.7m in sales.Overall we doubled our enquiry target. From nearly 3,500 direct mail pieces, we had 7,497 views in the first week alone, each averaging 4.35 minutes on the site. From 90,000 press inserts we had 11,000 views. And banner placement CTR's (click through rate) of up to 73.24% - smashing the industry standard.