The tiger is a global symbol of courage and strength, and since 1932 our emblem. Yet only 3890 remain in the wild. Whilst donations help police illegal trade, stopping demand would stop supply.

Our film raises awareness of illegal tiger to stop demand, by educating and inspiring consumers to support tigers.

Because of their influence and credibility with our consumers, we use artists to convey our message. Each artist creates an artwork of a tiger, to save the tigers.

Shot in Foshan, this film introduces artist Hua Tunan. He talks about art as a platform to unite people across the world. He rallies consumers to protect tigers for future generations so they exist for real and not just as art.

He asks consumers to support wild tigers by using his artwork and AI technology to create a selfie at 3890tigers.com, which when posted to social media spreads our message worldwide.