Our TVC opens on a set of fans singing the words to one of the most iconic, colossal songs of all time: Bohemian Rhapsody. Except…no one can sing it. Some sound like a cat being strangled, others have a golden voice but know no lyrics, others still sing where no human should. But when they all come together for the gig, something incredible takes place. As the passionate voices of our protagonists blend, they harmonize to form a chorus so great that Freddy Mercury himself would be proud to call it his own.

The closing line: Live Your Music