The radio ad promotes the 3D online kitchen planner by mömax, a European furniture store that offers modern living solutions. Just as the three-dimensional planning tool allows the kitchen-furniture to be precisely arranged in the room, the radio commercial also becomes a spatial experience. That is able by using all five speakers of surround systems individually. When listening to the radio ad on surround systems (e.g. in the many cars with dolby systems), you get the feeling of standing in the middle of a room in which the different localized audio elements and a variety of sound effects open up the endless planning possibilities of a mömax kitchen around you. This way, the commercial turns the 3D-online-planning-tool into an immersive 3D radio experience.