Mömax furniture stores turned UberEats into a new (alternative: never-before-seen)

distribution channel for their dishes and kitchen accessories. For the first time, the

option was offered to buy the matching Mömax plates and accessories to your

UberEats food order.

Young, urban people are the core target group for Mömax. The problem: they hate

traditional advertising. And lots of them use adblockers online. But market research

also showed that food plays a big role in their lives. And the majority of them loves to

order food online. Our strategy was to use their appetite to make them hungry for

Mömax – showcasing the trendy dishes and accessories from Mömax in order to get

them interested in more.

Together with UberEats, Mömax furniture stores introduced Dishlivery. Whatever you

ordered online in of the UberEats restaurants, Dishlivery automatically suggested the

complementary dishes matching their choice of food – f.e. bowls for curry, steak knives,

pizza cutters and pizza plates, dipping bowls, dessert bowls and much more. Dishlivery

was directly implemented into the UberEtas ordering and payment process. Together

with the food, Dishlivery was picked up by the Uber Eats riders directly in the restaurant

and got delivered to each home.

Dishlivery had a clear business impact for the brand. The whole range was sold out

within 4 weeks – 3 weeks prior to the planned end of the promotion. Using the active

Ubereats community, the promotion didn’t need a dime to be spent on promotional

media budget. Dishlivery generated 1.4 m impressions without using any media budget.

The whole promotion was financend in an absolutely unique way: By sharing the profits

from sales with the restaurants and Ubereats, Mömax had no additional costs to cover.

On top, each customer got a 20% online voucher for Mömax’ online stores attached to

their Ubereats receipt which resulted in a 14% traffic-plus on mömax.com.