Brief/objectives: create online advertising to support the launch of the Vodafone 3G datacard, which allows mobile workers fast, wireless access to data.

Audience: typically, business and IT decision makers, but essentially anyone with a mobile workforce looking to raise productivity.

Creative solution: current mobile wireless solutions are slow and unstable, so workers find themselves having to use their client’s PCs to access remote data. If you’re trying to look modern and innovative, it’s embarrassing. The Vodafone 3G datacard offers fast, reliable connections so workers no longer have to use their client’s facilities.