Vodafone sponsors the Vodafone McLaren Mercedes team and wants to capitalize it in Spain by finding a communication strategy able to overcome this initial rejection that people feel for its driver Hamilton and Button, rivals of the Spanish driver Fernando Alonso.

Instead of trying to turn them into heroes, we decided to asume their roles as bad guys, because without them the Championship wouldn't be as exciting.

This approach gave rise to the first comic dedicated to Formula One featuring H-TON and B-TON, two racing drivers half man, half machine. The comic portrays, in a metaphorical and fantastic way, the exact events of each Gran Prix and the episodes debuted at www.blessedbadguys.com after each race.

At the end of the season the complete comic was published in a special, limited edition print version as a promotional give-away for fans that ordered it online. The comic included 1 Intro and 21 Episodes, one for each GP.

BLESSED BAD GUYS III

If they didn't exist you would have to invent them

NOTE FROM THE AUTHORS

Inside this comic you will find a science fiction that reflects what has happened during 2012 Formula 1 World Championship. Based on real events, each chapter narrates what actually took place in each Grand Prix during the season.

EXAMPLES OF COMIC EPISODE TITLES:

1. IF THEY DIDN'T EXIST YOU'D HAVE TO INVENT THEM

2. THE GAME BEGINS

3. RUTHLESS STORM

4. EXTREME EXIT

5. THE CITY OF FIRE DIAMONDS