We realized that leading Nordic tech magazine, "Sound & Vision", also happened to be 4 mm thin – exactly the same thickness as the television itself. A coincidence leading to a perfect media placement, and a unique product demonstration, on the magazine's spine.

The image of the ad media placement spread globally to over +6.300 influential blogs and newspapers, which gave LG an estimated PR value of €7.3 million and earned media with a reach of +325 millions.