Cannes Lions
GOODBY SILVERSTEIN & PARTNERS, San Francisco / CISCO / 2017
Overview
Entries
Credits
Description
We invited four minds to imagine what the first space hotel should be like. The world’s first female space tourist, the head of a prestigious university astronautics lab, a designer of many hotels, and popular travel blogger “the Points Guy” gathered together from around the globe and didn’t even have to leave their homes if they didn’t want to. They used Cisco Spark, and we recorded the collaborations and visualized the results. We proved that you can have the best and brightest workforce without being confined to a single location and that amazing things happen when people work together.
Execution
Space tourism is projected to be a billion-dollar industry in the next ten years. But once we put down the big bucks to venture to the Big Beyond, where will we stay? There’s no real answer yet, so we imagined one.
We made a space hotel. Using the designs and ideas created by our expert collaborators, we created a full 360-degree experience complete with a pool, a dining room and even little shampoo bottles. We designed a unique logo and branding, lighting patterns to help orient guests to a 24-hour schedule despite sunsets happening every 90 minutes, and a shower concept to replace the less-than-ideal washcloth bath employed at the International Space Station. It’s a five-star experience worth making the trip hundreds of miles straight up. You can explore every room in the digital tour with the robotic concierge. Luckily, you don’t need to be on Virgin Galactic’s pricey waitlist to get up there—you can take the free tour using any VR headset, mobile device or YouTube. You can also watch brainstorming in action in the making-of video featuring Cisco Spark.
Thanks to Cisco’s tools, a professor, an interior designer, a travel blogger and a space traveler created a springboard into the next generation of space travel.
Outcome
Overall, after the Space Hotel launch, familiarity for Cisco Spark increased by 13 percent and momentum for the product an additional 6 percent for our target audience—senior-level decision makers who believe that technology is the single most important driver of change. The Cisco collaboration website also saw a 112% increase in interactions after the Space Hotel’s launch.
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