The Chevrolet Garages wanted their clients to travel on vacations using their own cars. But prior to the trip, they should visit one of the Chevrolet garages.

Nowadays it is so cheap to travel by plane that only a few people use their own car for such thing. If nobody uses the car there's no need to take it to the garage.

So we decided to invite all of our clients to travel on vacations to those hidden and forgotten destinations that can only be reached by car.

To do this, we selected those places that had something historically or culturally attractive for them to be tourist destinations.

Then we visited 40 forgotten places and installed video cameras that were broadcasting for 24hrs to our website (vacacioneschevrolet.com).

Everyone could appreciate the beauty of the place and see what was going on live. They could even do a virtual tour using the Streetview.

On top of that, everyone could book a hotel, download a road map, and most importantly book a visit to one of the Chevrolet garages prior to the trip.

Our experience was available in different platforms such as mobile and tablet.

Also, the mayoralties from these places participated in our initiative giving all of their support and logistics

And most importantly Chevrolet became a promoter of the tourism economy from those forgotten places.

First, we selected 40 forgotten places that could only be reached by car and that also had something historically or culturally attractive for them to become tourist destinations.

We visited those places and installed video cameras that were broadcasting for 24hrs to our website (vacacioneschevrolet.com). Everyone could appreciate the beauty of the place and see what was going on live.

We allso created our own Street View for these forgotten places like ARACATACA, the birthplace of the Nobel Prize in Literature Gabriel Garcia Marquez.

On top of that, everyone could book a hotel, download a road map, and most importantly book a visit to one of the Chevrolet garages prior to the trip.

In all of our car dealers we shared maps of the destinations near those locations to promote road trip vacations.

We had the highest number of entries to the Chevrolet garages during vacations and most importantly 40 completely forgotten places were remembered.

The mayoralties from these places participated in our initiative giving all of their support and logistics.

We had: 500k entries to our website - 12k new Facebook fans.

Also Google was interested in our project, adding places like ARACATACA, the birthplace of the Nobel Prize in Literature Gabriel Garcia Marquez, to the list of cities like New York, Hong Kong and London in its Street View platform.

And most importantly Chevrolet became a promoter of the tourism economy from those forgotten places.