Cannes Lions

FEELING NAKED

WMcCANN, Sao Paulo / CHEVROLET / 2014

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A guy drives his Onix in the city. Suddenly, he brakes the car. Cut to a shot inside the car and we see that the guy is naked. He drives back home, still naked. He gets inside his house. Cut to a close shot of his hand reaching his cell phone. Cut to the guy again. And know, we see that he is dressed again. He goes back to his Onix, dressed, and starts driving again. V.O.: Chevrolet Onix. A car made for nowadays.

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