Cannes Lions
DENTSU PLUS, Bangkok / HONDA / 2016
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As an authorized distributor of Honda motorcycle in Thailand, A.P. Honda is notably known as a great contributor to society in which actively participates in blood donation campaigns. They would like to create online video, which help raising awareness for blood donation among those donors who are in different stages of donation lifecycle.
Knowing that not only blood transfusion plays a vital role in saving humans’ lives, but also we want to demonstrate how it can help people around a patient such as their family members who love them most and await the return of patients. The video dramatically shows touching story, which will make people learn and realize the value of donation that is greater than what they are thinking.
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