Cannes Lions

HONDA CROSSTOUR

CONCEPT CAFÉ ADVERTISING, Miami / HONDA / 2011

Overview

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Credits

Overview

Description

The Accord Crosstour is truly a vehicle that given its price point and versatility will do well with our empty nester Accord consumer. The empty nester syndrome is totally opposite to what past generations said it was. They enjoy greater freedom, a reconnection with their spouses and more time to pursue their own goals and interests once their children leave home. It is an end, but it is also a beginning. It is a beginning that can lead to some of the best years of our targets life. Once again the Accord is a representation of our targets life stage. It represents a point of transition, of change, of rebirth. Accord Crosstour. A car as special as this new stage of your life.We had an emotional platform and therefore we should seek a credible and humane execution; these characteristics were honored not only in the script but throughout the execution as well. When deciding how to communicate the main character's age transition we ruled out the possibility of doing it in post production. We looked for a more humane age transformation, made by artists and not machines.

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