49m is an initiative that encourages South Africans to live sustainably. They required a platform that would educate, entertain, and appeal to the nation.

We created a website to not only explain their mission, but to show it as well. To make this as engaging as possible, we asked South Africans to “pledge” to live green. Illustrations humorously depict both the positive of pledging, and the negative of ignoring the pledge. Businesses had a separate portal where they could interact and document their journey to sustainability.

Currently, almost 250 000 South Africans have taken the pledge to live green.