The card had to be everything that the Red Cross Society stood for- healing, helpful and caring. If healing is the calling of the Red Cross Volunteers, it should be their calling card too.

An actual, usable band-aid was repackaged into a calling card. This communicated the values of the Red Cross Society in a simple, tangible and memorable manner.

The doctors and volunteers of the Red Cross Society are better equipped to handle even the smallest of medical emergencies. Their first point of communication also doubles up as first aid. Not a single card is discarded. Even after the band-aid has been used, the contact details remain and remind the recipient about how the Red Cross Society heals.