We have collected the secrets of the "super sticky couples" (from “Never fall asleep without making up after a quarrel” to “Pretend to be the ever-lasting kids”) into 11 videos dedicated to the Post-it® paper notes and posted on the Facebook and YouTube channels.

We also created a special heart-shaped Post-it® dispenser which was gifted to all newlywed couples married on September 20th, in Milan. This date also celebrates the Unification of Italy.

The activities on social media were joined by PR actions, on line and off line.

Evidence of results:

2.900.000 people reached

Growth of the Facebook fan base: +296%