3M Scotch Brite effortlessly helps people remove dust, hair, and lint from their clothing, a daily necessity for Chinese people. Based on reports from Chinese consumers, a majority believe that these tiny fibers can negatively impact their lives. Not just from a health or wellness standpoint, but also their relationships. A stray hair can be misconstrued and complicate their relationship with their partner or significant other. It even can derail an otherwise strong relationship by generating mistrust or be used as evidence of infidelity.