Based on CLEAR’s offering of no long-term contracts, no data limits and flexible-pricing plans, we developed the tagline “The way the internet should be” for the brand. In the TV spot "Magician," a family finds themselves awkwardly eating breakfast with an unexpected houseguest, a magician from their son’s birthday party with whom they reluctantly signed a “two-year birthday party contract” with. The campaign plays up ridiculous scenarios where data limits and long-term contracts are applied to everyday situations.