In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.

In shower rooms across the country, consumers got to ‘feel the magic’ of showering with Lux Magic Spell first-hand, through a product experience they would never forget. Ordinary white shower rooms surprised consumers as they transformed right before their eyes to a magical world of Lux orchids. When dry, the ink turned white again, leaving the shower rooms ready to surprise the next visitor, resulting in hundreds of powerful, personal, positive consumer experiences.