WARNING: This piece has two different view options: please click on the switch in order to view both of them. The Ooqa-Ooqa™ branded browser is the first ever opt-out Web-based advertising alternative. It enables the dynamic customization of the web browsing experience, transforming the untapped “dull, gray toolbar” at the top of a publisher’s Web page into “valuable screen real-estate” - while preserving all of its functionality.It endows the toolbar with branding power through executions that distinguish it from everything else.This unprecedented branding instrument opens up a world of custom user- interface controls and components - features that allow for a wide range of interactive branding capabilities especially designed for browser integration. As a visual component, it enriches online value-added offerings, whether in terms of Content, Advertising, Functionality, or Integrated Contextuality. The aim was to communicate the launch of the new AMD 64 bit processor.