Cannes Lions

7-ELEVEN

DENTSU K, Taipei City / 7-ELEVEN / 2015

Case Film
Presentation Image
Online Video
Case Film
Online Video
Film
Supporting Content
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Overview

Entries

Credits

OVERVIEW

Description

Except violent, gory, and defamatory content which are not acceptable, there is no specific regulatory restrictions.

Limited by budget and time length, the most suitable channel for "7 lessons about single life" campaign is online.

Execution

On 11/11, We launched “7 lessons about single life” online campaign.

Inspired by true stories happened in 7-ELEVEN, 4 short films and 3 short stories has been released. The main characters in stories have to deal with social pressure yet harbor their own issues. 7-ELEVEN not only accompanies them through the period of being single, but help them gain precious lessons about life.

Outcome

Within 2 months,

the event has received:

1,088,080 views on Youtube

1165,687 page views

44,212 event attendees and online poll

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