Cannes Lions
CONTRACT ADVERTISING, Gurgaon / CIRCLE INFOTECH PVT LTD / 2017
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In order to dramatize the irritation you face when you want to listen to your favorite song but find your wired earphones tangled, we picked up some of the most popular English and Hindi songs, and dramatized them, by jumbling their lyrics. The songs didn’t make any sense in isolation but, since the background music and tune remained the same, the listeners could still identify the songs and relate to the fact the tangled earphones are equivalent to tangled music. This made our communication effective, memorable and entertaining.
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