This contest idea was executed mainly on a social media platform, a space that is not alien among our target audience. Furthermore, the nature of Adrenalarm as a gadget really appealed to them.

Since the target audience’s age group is between 15 and 25 years old, social media was the most ideal platform to execute this idea, specifically on Revive’s Facebook page. It was executed through an e-poster on Revive’s Facebook timeline. Every participant became the brand’s advocate when this e-poster was shared to their friends, which in return translated into Revive’s earned media.

As the campaign is still in its early stages, results are currently being tabulated. However, the campaign generated a lot of interest among the young crowd, which lead to increased brand awareness for Revive Isotonic Drink.