We took our audience out of their comfort zone, having them willingly search for further information on the issue: how to help friend who goes through a similar situation, spots with shelters around the country, emergency counseling advice.

Secondly, with the effort of only 2 phone-calls, we managed to generate one of the most controversial campaigns ever in Romania: comments, unlike, irony, fight, disgust, unfriend, apologize, share - we had all extreme reactions.

Finally, the contrast between the sweet, pink-ish 8th of March and the harsh reality from some Romanian houses was a winning factor for the campaign.

The effects of the campaign lasted for more than a month, as + 50 top media hubs covered the issue.

The heated debates generated free awareness to +3 million people, which is 60 times more than the average reach of an anti-violence campaign.

We also got people to care about the issue via unforeseen yet powerful reactions: a well-reputed blogger confessed he once beat his girlfriend; a celebrity said she wanted to immigrate, one journalist wanted to sue us.

Finally, people became aware that help is accessible, as we obtained free SEM and SEO for the Sensiblu Foundation contact details.