Cannes Lions
PUBLICIS, Amsterdam / DUTCH VICTIMS SUPPORT FUND / 2009
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When you're a victim, everyday things can remind you of what happened in the past, in a very disturbing way.
In this radio commercial, the in-store announcer painfully does exactly that. Only when the in-store announcer repeats herself, we hear that she is calling for 'Tim's mother', instead of 'Tim's murderer' to report to the ball pit. The voiceover than clarifies that the past can haunt victims for a long time.
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