Cannes Lions
JWT BRAZIL, Sao Paulo / 91 ROCK / 2013
Overview
Entries
Credits
Execution
Actually, 91 Rock Clock is much more than just an alarm clock. It rocks your day since the first second of it. We choose the time and the days for the alarm to ring. The App plays different playlists with songs from 91 Rock. They always start with a soft rock songs and, in every snooze, the songs get heavier. By turning the alarm clock off, the last song that played may be shared in the social networks.
Outcome
Since the application was released at Apple Store and disclosed on the social networks and on the website of 91 Rock, accesses to the online radio have been significantly increasing.
We changed habits of the people at the time of waking up to remember that, now, 91 Rock Radio is present on the web, in smartphones, tablets and social networks. Thus, we end up by connecting our client to his consumer ever since the first time of the day.
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