Cannes Lions

Every Breath You Take

MASTER, Curitiba / 91 ROCK / 2018

Awards:

1 Bronze Cannes Lions
MP3 Original Language
MP3 Original Language
Supporting Content
1 of 0 items

Overview

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OVERVIEW

Description

The verses of The Police's song Every Breath You Take are spoken by a man in a totally threatening and oppressive way, showing exactly the same behavior a man who stalks and harrases a woman would have. At the end of the spot, the concept phrase explain why that man is so creepy and disturbed: "If what used to be your song plays now a different tune you may be living an abusive relationship. Report: Call 180".

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