SITUATION

Most Spaniards can’t see as well as they think, therefore they should get their eyesight checked.

Federopticos, the Opticians Network with the most expertise in eye problems, found a solution.

IDEA

We created a billboard for your eyes, an interactive billboard with a message so surprising that caught people’s attention and prompted them to get closer.

Using a facial recognition technology, it calculates the distance that each individual requires to read the billboard, activating a message that invites them to get their eyes examined at Federopticos if necessary.

STRATEGY

Research shows that 79% of Spaniards think they can see properly. But the truth is most of them have eyesight issues. Most people on the streets are not aware of advertising, so is very hard to connect them even if they don't see our ads. Nowadays, people are more likely to interact with screens and new technologies. We merge these two issues in an interactive billboard with an unskippable offer that attracts pedestrians to get closer. Using facial recognition technology the ad gives a visual medical report and put it them closer to our stores.

EXECUTION

Using a facial recognition technology, it calculates the distance that each individual requires to read the billboard, activating a message that invites them to get their eyes examined at Federopticos, if necessary.

Federópticos is a privately held company and does not share it's business results.