We created a stop-motion film that tells the love story between two PET bottles that meet over and over again thanks to the recycling process. Against all odds of life and the way these “lovers” changed after being recycled (since a Coca-Cola bottle can become a Fanta or any other bottle) they always found each other and their love stayed the same. The actual highlight of the project is that it is the first commercial ever made entirely from recycled packaging of TCCC products. Without exceptions, all the elements of the film (dolls, bottles, props and background) everything was constructed from scratch from over 1,400 bottles and cans. For that, the craft team had to develop new techniques to not only sculpt with plastic and metal as to construct a complete moveable set with this material.

To convey that recycling is possible and that it is in everybody’s hands, we chose to make the handcraft work noticeable. For that, we set our minds to make every single detail of the piece with recycled material and all the tools as well. In some of the pieces featured in the commercial one can’t really tell how it was made and on other pieces one can imagine how the material was transformed. The ad was aired in the most watched TV channel in the UK in noble time and in movie theaters as well. In social media with a proper paid media push it spread by itself. For that reason, it was possible to reach a big chunk of Great Britain (within 2 weeks, 69% of the population have watched the commercial).

Overall the campaign was very successful as research showed:

Tier 1:

The Past-Four-Week-Consumption increased by 21% (Coke: 85% (+12%), Fanta: 77% (+25%), Sprite: 61% (+27%)).

The Purchase Intent increased strongly by 19% (Coke: 72% (+8%), Fanta: 66% (+24%), Sprite 60% (+24%)).

Tier 2:

+ 86% Awareness that Coca-Cola cares about the environment

+ 59% Awareness that all packaging from Coca-Cola Company is recyclable