Cannes Lions
A BRACELET/ACCESSORY THAT CONTAINS VITAL HEALTH INFORMATION ALONG WITH A URL LINK PERTAINING TO THE PERSON WEARING IT, AIMED AT PEOPLE TAKING PART IN EXTREME SPORT AND ACTIVITIES; IN CASE OF AN EMERGENCY.
ZUBI ADVERTISING, Coral Gables / ID ANGEL / 2014
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A serious and well-informed advocate tells the world about the lifesaving benefits of ID Angel. He knows how it works. He knows how much it costs. He knows that you should know too. Objective: Bring awareness to this new lifesaving product. Come on, it's only 11 bucks. Concept: Because accidents happen. Target Audience: Adventurous men, ages 16 to 34, who participate in outdoor activities. This product is for the national market.
