In short we wanted to reinvent the rules of film marketing.

We all know the cliches: star interview, a trailer, and electronic press kit of miscellaneous quotes etc. We wanted to create an online film to take the story further, and engage movie fans with the real film.We despatched an email to a list of movie buffs. But the email looked like a typical film website forum and chatroom. Apart from asking you to play the trailer, the chatroom showed various strange and spooky goings-on during the film. And tucked away in some of the chatroom postings was the mention of…YOUR NAME.When you clicked on the trailer you received an interview with Colin plus excerpts from the film.But the twist was that we shot special "on-set" footage from the mortuary scene.Tension was heightened even further when he asked you to watch out for a scene where an arm appears on a mortuary trolley. The arm rolls out from under the bed clothes to reveal YOUR NAME etched into the arm with a knife!Dozens of websites have been recorded from around the world as the debate spreads as to how we managed to put your name into a Hollywood movie with a major star.

The Trauma launch was so successful that over 50% of people who viewed our film forwarded it to a friend.Above all the movie chatrooms and forums for websites such as ‘Empire’ and ‘Ain’t it Cool News’ were aflame with talk of how on earth Colin Firth was talking about a film with YOUR NAME in it.You simply can’t buy that kind of word of mouth referral.