Cannes Lions
WORK EDITORIAL, London / BRITISH AIRWAYS / 2024
Overview
Entries
Credits
Background
Celebrate the important journeys in life that help shape a customers future.
This film shows the beauty of flying and how it puts us out into the world to reveal to ourselves who we are with a touch of British charm that is uniquely British Airways.
Execution
The film shows the power of travel throughout a persons life.
It tells the story of a baby dreaming of all the experiences she may have ahead as she embarks on her first trip with British Airways. It shows poignant moments in her future, recognising that a path in life can be inspired by each and every journey taken.
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