This campaign is about thanking the amazing people who fly with us, work with us and partner with BA in its 100th birthday year. The film was a love letter to Britain, thanking the nation for making British Airways the airline it is today. It features passengers, cabin crew, pilots and engineers from across the airline as they carry out the final touches for an incredible British Airways flight - BA100. Providing a snapshot of modern-day Britain, the iconic British superstars take their seats with people from all walks of life, recounting the values and characteristics which they feel make Britain such a special place.

This was a once in a lifetime opportunity to work alongside BA to help define the brand for the future and explore the idea of modern Britishness and what it means to the audience, not only on a local but global scale. From a creative perspective BA is one of the crown jewels of British brands and is one that’s woven into the fabric of the UK. We want it to instil a feeling or pride and warmth in viewers that reinforces the very British values that have made the UK, and BA, what they are today.