Spikes Asia

A Career-Limiting Campaign

SAATCHI & SAATCHI, Auckland / GLOBAL WOMEN / 2022

Awards:

2 Gold Spikes Asia
1 Silver Spikes Asia
4 Bronze Spikes Asia
Film
Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

A female character casually commits ill-advised but supremely satisfying workplace sabotage – cutting the tie of the man leading a meeting; opening a window and allowing the wind to create a paper storm; and helping herself to her boss’s cookie, only to spit it out again on the desk in front of him. Graphics then explain that as career-limiting as the behaviour is, none of this is as career-limiting than having a baby. It then calls for audience to help drop the motherhood penalty and directs them to the Global Women NZ website.

Similar Campaigns

2 items

Career Limiting

LIQUID STUDIOS, Auckland

Career Limiting

2021, GLOBAL WOMEN

(opens in a new tab)