Cannes Lions
SAATCHI & SAATCHI, Auckland / GLOBAL WOMEN / 2021
Overview
Entries
Credits
Execution
A female character casually commits ill-advised but supremely satisfying workplace sabotage – cutting the tie of the man leading a meeting; opening a window and allowing the wind to create a paper storm; and helping herself to her boss’s cookie, only to spit it out again on the desk in front of him. Graphics then explain that as career-limiting as the behaviour is, none of this is as career-limiting than having a baby. It then calls for audience to help drop the motherhood penalty and directs them to the Global Women NZ website.