Spikes Asia
DOLPHINERS FILM, Seoul / SK TELECOM / 2023
Awards:
Overview
Entries
Credits
Execution
The film is developed under the concept of ‘A Dot Artificial Intelligence Academy.’ The story takes place at a fictional academy where artificial intelligence assistant A dot students are trained to fully understand users and finally become users’ daily digital mates when they graduate. Throughout the lectures, visual aids are given with questions, asking students what should they do to satisfy users in certain situations. Answering such questions is tough for the students since even humans have difficulties fully understanding each other. Thus, students often fail to give the correct answers, and even the correct answers sometimes do not make any sense. Such moments make the whole story comical, but at the same time, these moments depict how hard A dots are trying their best to fully understand users by heart and become human-like friends in daily lives.
Similar Campaigns
12 items